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Film Marketing and Promotion is the process of promoting a movie or video to its intended audience through various channels such as social media, advertising, press releases, and screenings. This phase is crucial because it helps to generate buzz and anticipation for the film or video, ultimately driving viewership and revenue. Effective film marketing and promotion can make or break a film’s success, regardless of its quality. Therefore, filmmakers must carefully consider their marketing and promotion strategy and ensure that it aligns with their overall goals and target audience.
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