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Exhibition and Distribution is the final stage of the movie and video making process, where the finished product is distributed to theaters, streaming services, or other platforms for public consumption. This phase is crucial because it’s where the film or video can reach its intended audience and generate revenue. Without proper exhibition and distribution, even the most well-crafted film or video may never see the light of day. Therefore, filmmakers must carefully consider their distribution strategy and ensure that their work is reaching the right audience through the right channels.
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